Planning and Buying
We offer a fully integrated planning and buying service, managing campaigns from concept to completion with maximum efficiency, thus enabling our clients to reach new customers cost effectively. We work as exclusive list and insert specialists for many clients across a wide range of market sectors. We have developed a reputation for being innovative and providing proactive, well thought out and effective recruitment campaigns.
Our team of industry specialists combine their expertise, media and market knowledge and insight to offer individual solutions tailored to your specific requirements. Working closely with our clients, our aim is to help reduce their acquisition costs and increase their response rates, focusing upon return on investment and lifetime value.
The ability to create successful direct mail and insert campaigns involves many factors; an in-depth knowledge of the market and anticipating response levels is of primary importance.
Lists
Go Direct Marketing offer specialist knowledge in business to consumer and business-to-business postal lists plus data for telemarketing, SMS and email and have access to thousands of lists in the UK.
Our brokers are at the cutting edge of industry development so can advise on all aspects of your targeting needs including data protection regulations, data processing, profiling and data appending. We also work closely with the main UK data pools - Abacus, Club Canvasse and Transactis, offering clients an impartial view.
Inserts & Media
We have a wealth of experience in insert and media planning and buying and are able to effectively combine this with our knowledge of the media marketplace to provide fully integrated media proposals covering media inserts (magazines and national press), door to door, third party opportunities (catalogue mailings, statement mailings and product despatch) and off the page advertising.
In addition, our strong relationships with publishers enables us to maximise all opportunities available to clients including endorsed inserts, reader offers and advertorials.
For all planning and strategy enquiries please contact Adrian Scott on 01943 854854.