Customer Insight / CRM

In order to implement a successful customer contact strategy it is important to understand your customers, what makes them tick and how best to communicate with them. Customer acquisition and retention is key to business growth and the value of customer data should never be under estimated.

We work with clients to understand their customers and their purchasing habits in order to ensure that communications are timely and relevant. This leads to better results, less wastage and ultimately a better return on investment.

We are best positioned to provide a totally impartial and added value service. We have vast experience of working with a range of clients in the direct to consumer and mail order sectors. This experience, coupled with our hands on approach enables us to work with clients to build up effective and deliverable retention programmes.

Over the years we have also developed strong working relationships with key suppliers who can also offer complimentary skills and experience.

Our campaign planning service encompasses the following:

• Development of customer contact strategy
• Strategic advice on mailing plans and offers
• Analysis and interpretation of mailing results to implement further retention plans
• Recruitment proposals for cold data (data pools, swaps and third party lists)
• Planning meetings
• Timing plans for all mailings
• Day to day handling of data planning and briefing
• Matchback analysis of mailing results
• Coordination and attendance of meetings with preferred suppliers
• Analysis and interpretation of any optimisation or segmentation reports

For all strategy and planning enquiries please contact Adrian Scott or Alison Child on 01943 854854